Growth without the guesswork.
Salt makes it simple.
Fractional CMO strategy and done-for-you content engines that turn scattered marketing into consistent, revenue-driving systems.
You’ve got all the right ingredients to grow something great. Sometimes, all it takes is a pinch of SALT to bring it to life.
The SALT Method
Just like salt enhances every flavor in a dish, Salt amplifies what's already working in your marketing—turning good campaigns into great ones and scattered efforts into systematic growth.
Most marketing goals fall into three buckets: generate leads, convert existing ones, or re-engage current customers. Once you know your top priority, you can set KPIs that actually track progress—because if you’re not measuring what matters, you’re just guessing.
Set the right KPI’s
From ad copy to creative to your CRM—every tactic should ladder up to the goals you’ve set. This is where strategy meets storytelling. Yes, we want to be bold and inventive, but only if our creativity drives the results that matter.
Align every tactic
The right tech stack can make or break your marketing engine. With AI and automations at our fingertips, we have the power to not just move faster—it’s to move forward with precision.
Leverage the right tech
Every campaign is an experiment. We learn, we iterate, we get better. Success comes from staying curious and using each test as a stepping stone to smarter marketing.
Test. Learn. Repeat.
You don’t have to have all of the answers. That’s what I’m here for, to help you find scalable growth that works for you and your business.
Here’s a few ways I can help!
Strategy & Consulting | Fractional CMO
Market research + Competitor intel + Actionable Insights
A deep-dive audit that uncovers your biggest conversion leaks and delivers a 90-day, data-backed roadmap to drive conversions and unlock new revenue streams.
Project-based Support That Drives Growth:
Marketing Operations Consulting (Dallas & Beyond)
The best growth strategies fail without the right systems. I design and implement scalable marketing operations—from CRM setup to automation workflows—so your marketing runs smoothly, data stays clean, and your team can focus on revenue, not roadblocks.
Email Marketing Strategy & Execution
Your database is a goldmine you’re probably underusing. I help B2B and SaaS brands turn email into a consistent revenue channel with segmented campaigns, automated nurture sequences, and performance tracking that drive engagement and sales.
Full-Funnel Campaign Management
Need more qualified leads—or more return on every dollar? I take your campaigns from concept to completion, blending creative strategy with hands-on project management. You get cohesive, measurable campaigns that convert.
Content Marketing for B2B & SaaS
Generic content doesn’t close deals. I create custom content strategies built around your product, your audience, and the exact problems you solve—so every blog, case study, and asset moves prospects closer to “yes.”
