Customer Stories Across Your Funnel
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Customer Stories Across Your Funnel 📖
You're sitting on proof you're not using.
Most B2B companies save customer stories for the close. So prospects show up skeptical, and you wonder why.
Your best customers already said what your next ones need to hear.
This infographic maps it out. Five funnel stages. The right story type for each. Exactly where to place it so it moves someone.
You don't need 50 testimonials. You need 5 great stories.
Told well, cut right, placed where they belong. One story works across your whole funnel. Download it and put the proof you already have to work.
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T = Test → Learn → Scale
Startups don’t have time for statistically pure A/B tests. This playbook shows you how to run fast, directional experiments that compound growth—with minimal lift and maximum clarity.
L = Leverage Tech: 7 Budget-Friendly Martech Plays Every Lean B2B Team Should Steal
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A = Align the Essentials: Turn Bright Ideas into Booked Demos.
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S = Set the Right Goals
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I built a choose-your-own-adventure email campaign once. Five paths. Tons of logic. CTR? Embarrassing. Turns out, more options don’t mean more conversions—they mean more drop-offs. This post breaks down why simplicity sells—and how to make your marketing feel effortless again.