Generic is the most expensive thing your marketing can be.
Stop guessing why people buy from you. We get your best customers on camera, then build your entire growth strategy around their exact words.
Just like table salt brings out the best flavors in a recipe, Salt Digital reveals the best of what you already offer.
Let’s uncover the best of what you already offer and put it to work in your marketing. You just need a pinch of Salt.
My Marketing Needs More SaltWhy Generic Fails
Sound like everyone else. Get results like everyone else.
You're AI is showing...
The problem isn't AI. It's what happens on a day that's already full, client meetings, payroll, getting the kids to camp, and the easy button is sitting right there.
We're over it.
Over strategy that could apply to any business in any industry. Over confident takes built on assumptions instead of evidence. Over being one more voice in a sea of sameness.
We go beyond "Human in the Loop" processes. We believe in Customer in the Loop foundations.
Then we use AI to launch and amplify marketing that is faster, sharper, and unmistakably yours.
This is visibility and trust at scale
80% of viewers
watched the entire story, even when ads were skippable.
67% HIGHER click-through-rate
than the industry video ad benchmark.
60% LOWER cost per view
in a video ad A/B Split Test.
You've never thought about your audience this way. I guarantee it.
Check out the free tool to get audience intelligence that you can use in your marketing today
The Old Playbook
Generic messaging.
Fix the CSS on a website that doesn't convert
Generic content.
Become a content creator and post daily
Generic strategy.
Increase ad budget for cold traffic
It's cheap to make and expensive to run because nobody remembers it.
CUSTOMER IN THE LOOP MARKETING
Listen
You did not start a business to become an influencer. Flip the camera around and let your customers talk.
Translate
You cannot read the label from inside the jar. We find the language, objections, and buying triggers hidden inside every story, then use them to sharpen your positioning, messaging, and content.
Activate
Your customers are your most best salespeople. We turn their stories and insights into proof that works across your website, campaigns, outreach, and sales process.
WHY SALT
You cannot read the label from inside the jar.
You are close to your business. Your customers see it from the outside.
Salt Digital helps you understand what they notice, what they value, and why they choose you, then turns that perspective into a clearer path to growth.
Meet Marshele
This is what it's like to work with us
"Within weeks she had our leadership team aligned on a direction we'd been debating for months. She's the rare strategist who can see the big picture and still get in the weeds"
Ryan Dunagan, SVP Global Growth Marketing, Ziflow
"Seriously! Y'all are incredible and your focus and passion is amazing! Thank you."
"She always brings so much to each project! I highly recommend Marshele for anyone looking to get the most out of their marketing efforts!"
Evan Renfroe, Business Owner, Boutique Video Agency
WHO WE HELP
For businesses whose value becomes obvious once someone works with them.
For SaaS
You built something different. Buyers should be able to tell.
We uncover why customers chose you, what they value most, and how they describe the difference, then turn those insights into messaging and stories that make your product easier to understand, trust, and choose.
Explore SaaS Solutions →For Service Firms
Your best work happens after someone says yes. We help them trust you before they do.
We capture the expertise, experience, and results your clients already value, then turn them into proof that builds confidence before the first conversation.
Explore Service Firm Solutions →How It Works
The SALT Method turns customer conversations into growth.
We identify the right customers and capture honest, detailed conversations about their experiences.
We find the patterns behind why customers buy, what they value, and what creates or destroys trust.
We turn those insights into messaging, stories, content, campaigns, and sales tools.
Your team gains a repeatable source of customer intelligence instead of relying on assumptions and one-off research.
Book a 30-minute strategy audit
Your best customers have already given you the message.
Let’s uncover it.
Book a discovery call to explore what your customers can reveal about your positioning, messaging, content, and next stage of growth.
Start With a Customer Story