Interview Series

Pass the Salt

Pass the Salt is a short interview series for marketing leaders who are "worth their salt" and interested in sharing their wisdom with others.

Turn your story into content for your audience.

Pass the Salt is published as a collaborative LinkedIn post, so the conversation lives on your profile and is shared with the people who already know, follow, and trust your work. We’ll also turn select moments into YouTube Shorts and tag you there, giving your best ideas more places to travel and a longer life beyond the original post.

How It Works

Four steps to your next video

01

Pre-Interview Call

Let's align on your goals for your personal brand.

02

Pass the Salt Interview

Join your recorded session — no prep needed. Just two marketers chatting.

03

Get your video

Receive your ready-to-post video content in less than a week.

04

Share with your audience

Post your video and start building your personal brand.

What to Expect

WHAT TO EXPECT

Smart ideas. Flavorful Takes. Shared Freely.

Pass the Salt is a relaxed conversation between marketers about the work we’re doing, the lessons we’re learning and the ideas we think deserve a little more attention.

There’s no rigid script and no need to arrive with perfectly polished answers. We want to hear what you’re working on, what you’re proud of and what you genuinely think about where B2B marketing is headed.

Smart.

Share an innovative project, a difficult problem you’re solving or a lesson that changed the way you approach your work.

Flavorful.

Bring your perspective. Share the opinion, hot take or marketing trend you cannot stop thinking about. The most interesting ideas rarely sound like everyone else’s.

Communal.

Marketing gets better when we compare notes. Pass along what you’ve learned so other marketers can borrow an idea, avoid a mistake or see a familiar challenge differently.

Where the conversation may go

A few questions we might explore

We’ll shape the conversation around your experience, but here are a few places we may start:

  • What’s one project you’ve worked on recently that you’re especially proud of?
  • What did you change, and what impact did it have?
  • What have customers taught you that changed your marketing?
  • Is there a customer story that captures why your company’s work matters?
  • What difficult marketing challenge are you working through right now?
  • What B2B marketing trend is overhyped, underused or misunderstood?
  • What do you want to be known for as a marketer?

These are conversation starters, not a script. If there’s something you’re excited to share, we’ll build the conversation around it.