Make the right buyer see your business and think. “That’s exactly what I need!”
More content isn’t the goal. The goal is to create something worth noticing, give buyers a reason to trust you, and make your business the one they remember when it’s time to choose. Salt helps you turn your customers, people, and expertise into high-impact content buyers notice, trust, and remember.
See the Packagesof viewers watched the entire story, even when ads were skippable.
HIGHER click-through-rate than the industry video ad benchmark.
LOWER cost per view in a video ad A/B Split Test.
Start with proof. Build from there.
Whether you need better customer stories, someone to steer the strategy, or a team to just take content off your plate, there’s a way to add a little more Salt.
21 Days to Customer-in-the-Loop Marketing
In 21 days, we’ll capture what your customers value most, uncover what your content and proof are missing, and turn those conversations into assets you can actually use.
In 21 days, we’ll capture what your customers value most, uncover what your content and proof are missing, and turn those conversations into assets you can actually use.
- ✦3 customer interviews
- ✦6 ready-to-publish customer videos
- ✦A testimonial bank filled with quotes, proof points, results, and stories
- ✦A Content + Proof Gap Analysis showing where your current content isn’t matching what customers actually care about
- ✦A 6-month Content + Proof Roadmap showing what to do with everything we learned
- ✦Customer Give-Back Activation: Salt can coordinate a charitable gift of up to $50 in each participating customer’s name, with no markup
Want more? Add additional interviews, in-person client events, upgraded videography, social carousel stories, PDF case studies, long-form content, or ongoing done-for-you support.
Fractional Content Strategist
If your team is publishing but the content isn’t resonating, getting noticed, or connecting back to bigger business goals, Salt becomes your fractional content lead, helping your team figure out what to say, who to feature, what to prioritize, and what’s actually worth creating.
If your team is publishing but the content isn’t resonating, getting noticed, or connecting back to bigger business goals, Salt becomes your fractional content lead, helping your team figure out what to say, who to feature, what to prioritize, and what’s actually worth creating.
- ✦Content strategy + monthly roadmap
- ✦Campaign, topic, and editorial direction
- ✦Team orchestration + content review
- ✦Performance insights + recommendations
Your team creates it. Salt helps make sure it’s worth creating.
The Content Engine
One real conversation a week. A steady stream of content that sounds like actual humans because, inconveniently enough, that still works. We interview your customers, founders, employees, and experts and turn what they know into ready-to-publish content.
One real conversation a week. A steady stream of content that sounds like actual humans because, inconveniently enough, that still works. We interview your customers, founders, employees, and experts and turn what they know into ready-to-publish content.
- ✦4 interviews
- ✦Short-form video content
- ✦Carousels + static social content
- ✦Content strategy + planning
- ✦Production, editing + publishing
- ✦Distribution across LinkedIn, YouTube Shorts + one additional channel
No staring at a blank content calendar wondering what on earth your company should post about this week. We go find the good stuff.
The Content Engine + YouTube
Everything in the Content Engine, plus a recurring long-form YouTube strategy. Salt helps you turn your expertise into content people can discover in 30 seconds or spend 20 minutes learning from.
Everything in the Content Engine, plus a recurring long-form YouTube strategy. Salt helps you turn your expertise into content people can discover in 30 seconds or spend 20 minutes learning from.
- ✦Everything in the Content Engine
- ✦Long-form YouTube strategy + episode planning
- ✦Full-length video production + editing
- ✦YouTube publishing + optimization
Build attention in short form. Build authority in long form.
High-Growth, High-Trust Content System
This is where content stops being just a publishing strategy and becomes a relationship strategy. We build a targeted interview series around your ideal customers, prospects, and industry leaders, then create the outreach, content, distribution, and sales enablement system around it.
- ✦ICP + guest strategy
- ✦Outreach + interview booking
- ✦Interview and series infrastructure
- ✦Content production + publishing
- ✦LinkedIn + YouTube distribution
- ✦Sales enablement + handoff workflows
It looks a little like a podcast. But the goal isn’t downloads. The content is valuable. The relationship is the real asset.
Generic is expensive.
Content nobody notices still costs money to make. Content nobody trusts still takes time to publish. And content that sounds like everyone else gives buyers absolutely no reason to choose you.
Let’s make something worth paying attention to.